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home app-book e-book seminar mooc authors community fr reinvent your business model with the odyssey 3.14 approach define what a business model is. understand the 3 components of the business model and how they are linked. remember the 14 directions in which to explore and imagine a new business model. enroll for this course new ! odyssey 3.14 e-book now available ! odyssey 3.14 reinvent your business model a new hands-on approach to innovation, inspiring and stimulating, with more than 80 case studies in all industries. start now ! learn more inspiring case studies odyssey 3.14 has an outstanding case collection constantly updated, with almost 100 cases in all business industries and matching all exploration directions. learn more watch video community our community is a great place to share and connect with other people that are passionate about the same things as you. get started now odyssey 3.14 in the financial times ! “ laurence lehmann-ortega, an affiliate professor at hec paris, knows a lot about how to challenge traditional business models...just a year after co-authoring the textbook odyssey 3.14 , she and her colleagues devised an online version that would be cheaper and available on various digital readers ”... read more jonathan moules, the financial times app-book all the odyssey 3.14 insights and cases in hand ! with the odyssey 3.14 app-book, enjoy an interactive mobile reading experience, an exceptional navigation and an enhanced content with lots of videos, slideshows, images and hundreds of graphics. then reach out to the community to discuss ideas, feedbacks and insights from peers… read more summary of the application 3 pillars of a business model strategic innovation is based on an original combination of 3 pillars that characterise a business model. 14 directions to explore innovation is first about discovering new ideas. we propose 14 directions, each one illustrated by an example. make it happen! reinventing a business model is a challenging endeavour with several stages from ideation to deployment. 85 cases to stimulate 3.14 innovations 85 cases of business model inventions or reinventions in different business sectors will urge you to embark on an odyssey 3.14! e-book stimulate your thinking discover the e-book « réinventez votre business model avec l’approche odyssée 3.14 », this book was designed in an origninal format and content : each double page is and independant section combining short text insights, examples , graphs and charts , allowing for an immediate appropriation. the book contains 40 stimulating case studies in various industry types and related to various innovation directions . seminar stimulate your organization to create new business models discover the odyssey 3.14 experience by joigning the authors on the hec paris campus for a 3-day seminar combining conceptual insights, workshops and case studies . read more mooc take the seminar online, for free on coursera discover the odyssey 3.14 methodology in video format and share your analysis with peers by attending our massive online open course ( mooc ), available on coursera starting april 2016. visit our website often to make sure you do not miss the dates ! enroll for this course next dates apr 18 starting april 2016 keep in touch ! authors odyssey 3.14 is the result of over ten years of research, consulting and teaching (in particular at hec business school in paris, shanghai, doha and moscow.) by the three authors in the field of innovation and strategy. read bio laurence lehmann-ortega read bio hÉlÈne musikas read bio jean-marc schoettl testimonials by systematically questioning the business model of all companies (yours and those of your competitors), the odyssey 3.14 approach offers an analysis tool illustrated by dozens of examples to trigger thinking, openness and, hence, innovation. a compulsory tool for entrepreneurs! odyssey 3.14 is a systematic methodology to structure your ideas for your company’s next big strategic move. breakthrough strategic decisions are not achieved by geniuses, rather they are designed by people who are following a thorough process for exploring new ways of seeking profit. odyssey 3.14 is a comprehensive tool to achieve exactly that. odyssey 3.14 is a very useful approach based on innovation. it relies on basic but crucial questions (what ? how? how much?) that are to be addressed when innovation leads to a business model transformation. in addition, a collection of various cases is available, covering an wide range of industries and contexts. as an advanced project manager, operating within a complex environment where innovation is a key driver, i consider odyssey 3.14 as a really helpful tool to support creativity. using an extremely practical approach, this app-book will help you develop tomorrow’s business models. odyssey 3.14 is the ideal tool for those looking for new sources of growth for their company. i had a wonderful experience with the odyssey 3.14. the methodology was introduced by professor laurence lehmann-ortega during my classes at hec. it helped me and my group a lot in thinking about innovation and organizing the ideas to find new solutions through an existing problem. i really recommend odyssey 3.14 jean-michel gazagne project leader in sustainable mobility france miguel margarido entrepreneur france geoffroy de maupeou advanced project manager psa peugeot citroen-france daniel preto human resources manager british american tobacco - brazil jean-dominique senard ceo and managing general partner michelin - france keep in touch subscribe to our newsletter to get updates about new resources, releases and special offers. subscribe please enter a valid e-mail address ! odyssey314.com, 2014 | all rights reserved legal | terms of use | privacy policy odyssey 3.14 innovation is the new business imperative. every company, big or small, and regardless of its industry, is trying to find the magic formula for innovation. odyssey 3.14 offers an original approach by inviting you to take a real journey that combines innovation and strategy. starting with 3 pillars that make up the business model, this approach recommends 14 directions for you to consider in order to invent or reinvent your business model. odyssey 3.14 is the result of over ten years of research, consulting and teaching (in particular at hec business school in paris, shanghai, doha and moscow.) by the three authors in the field of innovation and strategy. we believe that innovation is an adventure, and as with every adventure it has its pitfalls. we seek to overcome these pitfalls, by inviting you to embark on the journey with us. odyssey 3.14, the original approach to innovation all the odyssey 3.14 content and cases in hand ! the odyssey 3.14 app-book offers a whole new approach to achieving innovation in business models : - explore the strategic approach in a concise and clear way using examples - discover a unique case collection with more than 80 inspiring case studies - navigate according to your preferences in the case collection - share your thoughts with the author and the community - contribute to the odyssey 3.14 case collection - keep up-to-date thanks to regular updates to the case collection. the odyssey 3.14 app-book is available for all devices on itunes app store and google play. it has been designed to offer a completely revisited reading experience: - hundreds of graphics illustrating the approach and the cases - a very large case collection with 85 cases written following a consistent methodology analyzing the outstanding impacts on the three components of the business model. - videos by the authors detailing the approach - videos and rich material to illustrate the cases - intuitive navigation throughout the content and cross-links within the app. - a quick-reference glossary . - unlimited access to updates of the case collection. - synchronized notes and bookmarks allowing multi-device reading. - a unique odyssey 3.14 user account to access the app-book and the community website this app is available for the volume purchase programs below : education volume purchase programs go to the education store business volume purchase programs go to the business store event name add to my calendar 23-10-2014 11:38:46 23-10-2014 11:38:46 40 summary of the event description of the event location of the event organizer organizer e-mail false dd/mm/yyyy lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua ad minim veniam quis nostrud eiusmod. dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua sed do eiusmod tempor incididunt ut labore et dolore. tempor incididunt ut labore et dolore magna aliqua ad minim veniam quis nostrud eiusmod. dolor sit amet, consectetur adipiscing elit quis nostrud eiusmod. laurence lehmann-ortega affiliate professor at hec paris affiliate professor at hec paris laurence lehmann-ortega is an hec graduate and holds a phd in management sciences. formerly a consultant, she got involved in teaching and research while writing her doctoral thesis, whose topic was business model reinvention in existing enterprises. this topic has become her specialization and the subject of many articles she has authored. she is currently an affiliate professor at hec paris, where she heads and teaches in degree and customized programs for executives. hÉlÈne musikas affiliate professor at hec paris affiliate professor at hec paris hélène musikas is a graduate from École normale supérieure and sup telecom. she has acquired a vast professional experience while working for mckinsey & co, bain & co and orange both in france and in the united states. after collaborating with insead, em lyon and large multinational companies, she is currently an affiliate professor at hec paris teaching strategy for undergraduates, mbas, and executives both in degree and customized programs. jean-marc schoettl consultant and associate professor at groupe sup de co montpellier business school consultant and associate professor at groupe sup de co montpellier business school jean-marc schoettl is an escp europe graduate and holds a phd in organizational sciences from paris dauphine. he is an affiliate professor at the sup de co. montpellier business school. he also teaches at hec, escp europe and paris dauphine. he carries out research in strategy and more specifically on business model innovation. he has published several articles and books about this subject. he has extensive experience in consulting as a founding partner of aec partners and currently directs the consulting firm jms consultants. inspiring case studies the cases correspond to various business trends and continents, so you will probably find multiple ones matching your business. in the app-book, you will be able to select the case that are of most interest to you, according to several criteria: by industry (btob - business to business -, btobtoc - business to business to consumers - and btoc - business to consumers-), by the 14 directions and/or by innovation trends. these inspiring examples are aimed at stimulating your creativity! legal editor mobelite sas with a capital of 50,000.00 euros head office: 21, place de la république - 75003 paris siren #: 752 028 902 rcs paris publication director: mohamed letaief hosting this site is hosted by: ovh sas with a capital of 10 000 000 € rcs roubaix - tourcoing 424 761 419 0004 5 code ape 6202a - vat: fr 22761424419 registered office: 2 rue kellermann 59100 roubaix - france. website editor mobelite sas. 21, place de la république - 75003 paris contact: contact@mobelite.fr privacy policy mobelite is sole owner of the information about you. you can always make a request to customer service of mobelite ( privacy@mobelite.fr ) to know what information about you is held by mobelite, to object to their processing, to edit or 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beneficiary thereof. privacy policy welcome to mobelite. we’ve put together this privacy policy to describe our collection, use and disclosure of information from users of our mobile application odyssey 3.14, odyssey314.com and any other services we offer (collectively the “services”) related to this product. when using any of our services you consent to the collection, disclosure and other uses of your information described below. we’re constantly improving things at mobelite, and our privacy policy may be updated from time to time. we will not make important changes to the privacy policy without providing advance notice of those changes through our services information we collect - registration information. if you sign up for an odyssey314.com account, we ask you to provide us with personal information, such as your name, username, password, photo and email address. this information collectively is referred to as “registration information.” some of this information, for example, your username, will be listed publicly on our website in the community section or in testimonies. - user ids and device ids. when you install the odyssey314 application, we create a unique identification number associated with that installation of the software (“user id”). if you have an odyssey314.com account, we will associate your user id or your device id with your registration information. - usage information. we also collect information about how you use our services, including how you view and interact with content, the parts of our services that you use, information you search for, content that you view, and actions you take such as viewing videos, using links or posting comments. - log data. when you use our services, we automatically record information about your use (“log data”). this log data may include information such as your computer’s or mobile device’s internet protocol (“ip”) address, browser type, the webpage you were visiting before you came to our site, pages of our site that you visit, access times and dates and other statistics. - surveys and promotions. currently in the application, we provide you the opportunity to participate in surveys. if you participate, we may request certain additional information from you. how we use the information we collect - we use information we collect, including your registration information, user id and device id, information from your use of our services and information from surveys and promotions to provide and improve our services, develop new offerings and enhance and personalize your experience on odyssey3.14, including the content and navigation. - we may use your registration information to send you important messages regarding the services, as well as marketing materials that we think may be of interest to you. if you decide at any time that you no longer wish to receive marketing communications from us, please follow the unsubscribe instructions provided in those communications. disclosure of the information we collect information you share. while you can use flipboard privately, we encourage you to share your interests, preferences and thoughts with others, and our services are designed to enable that sharing, through the odyssey 3.14 community. when you create an odyssey314.com account, your username and photo, and comments that you post will all be public by default. with your consent. we may disclose any information we collect with third parties when we receive your consent to do so. non-private or non-personal information. we may disclose aggregated and non-personally identifiable information that we collect. any such disclosure will not include non-public, personal information regarding individual users. service providers. we employ third parties to assist us in providing and improving the services (e.g., without limitation, maintenance, database management and web analytics companies). if these third parties receive non-public, personal information about you, they will 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identity theft and the practice currently known as “phishing” are of great concern to mobelite. safeguarding information to help protect you from identity theft is a top priority. we do not and will not, at any time, request your credit card information, your account id, login password or national identification numbers in a non-secure or unsolicited e-mail or telephone communication. international transfer if you are located outside france and choose to provide information to us, mobelite transfers that information, including personal information about you, to france and processes it there and in other locations where the company has subsidiaries or subcontractors. your consent to this privacy policy and provision of such information represents your agreement to that transfer. links to other sites our services contains links to other websites and online services. if you choose to visit a third party service by “clicking on” a third party link, you will be directed to that third 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